About Axis

Axis is an Egyptian fintech company licensed by the Central Bank of Egypt, building digital financial solutions and mobile money infrastructure for individuals and businesses.

Our core solutions include Axis Wallet, providing individuals with a secure and seamless digital financial experience, and Axis Payouts, enabling businesses to manage fast and reliable disbursements across multiple payment channels.

Job Purpose

We are looking for a strategic and creative Senior Manager – Brand & Communications to lead the development and execution of Axis’s brand and communication strategy.

This role will be responsible for strengthening the Axis brand, shaping how we communicate with our customers and the market, and ensuring a clear, distinctive, and consistent brand experience across all touchpoints.

The successful candidate will combine strategic brand thinking with strong execution capabilities, working closely with Marketing, Product, Growth, People, and other business teams to translate Axis’s business strategy and products into compelling brand narratives and integrated communication campaigns.

Key Responsibilities

Brand Strategy & Management

• Own and continuously develop the overall Axis brand strategy, positioning, architecture, and value proposition.

• Build and maintain a strong, distinctive, and consistent brand identity across all customer and corporate touchpoints.

• Develop and govern brand guidelines, tone of voice, messaging frameworks, and visual standards.

• Ensure consistent representation of the Axis brand across digital channels, products, campaigns, events, partnerships, and internal communications.

• Translate business and customer insights into relevant brand strategies and communication opportunities.

• Monitor brand health, awareness, perception, and competitive positioning.

Integrated Marketing Communications

• Develop and execute integrated communication strategies supporting Axis’s business and marketing objectives.

• Lead the planning and delivery of brand campaigns across digital, social, offline, PR, partnerships, and other relevant channels.

• Develop clear communication strategies for product launches, new features, campaigns, and key business initiatives.

• Ensure communication is tailored appropriately across different audiences while maintaining a consistent Axis brand.

• Own the annual and quarterly brand and communications calendar in alignment with the broader marketing strategy.

Creative & Content Leadership

• Lead the development of campaign concepts, key messages, storytelling, and creative direction.

• Oversee content development across social media, digital campaigns, website, CRM communications, marketing materials, events, and other brand touchpoints.

• Review and approve key creative assets to ensure quality and brand consistency.

• Work closely with creative teams, agencies, content creators, and production partners from briefing through execution.

• Maintain a high creative standard while ensuring communication remains commercially relevant and customer-focused.

PR & Corporate Communications

• Support the development and execution of Axis’s external and corporate communication strategy.

• Build compelling narratives around Axis, its products, milestones, partnerships, and market presence.

• Manage relationships with PR agencies, media partners, and relevant external stakeholders.

• Support media communications, press releases, announcements, interviews, and corporate events.

• Contribute to reputation management and communication planning for sensitive or high-impact topics.

Campaign & Performance Management

• Establish clear objectives and KPIs for brand and communication initiatives.

• Monitor campaign performance, brand metrics, engagement, reach, and other relevant indicators.

• Use customer insights, research, market trends, and performance data to continuously optimize communication.

• Conduct post-campaign reviews and translate learnings into future campaigns and brand activities.

• Manage brand and communications budgets and ensure effective allocation of resources.

Leadership & Collaboration

• Lead, coach, and develop members of the Brand & Communications team.

• Partner closely with Growth, Product, Business, Customer Experience, People, and other teams.

• Act as a brand guardian across Axis and enable internal teams to apply the brand consistently.

• Manage external creative, media, PR, production, and other agency relationships.

• Present brand strategies, campaign concepts, results, and recommendations to senior leadership.

Requirements

• 7+ years of experience in Brand Management, Marketing Communications, Integrated Marketing, or a related field, with demonstrated experience leading major brand and communication initiatives.

• Previous experience in a senior brand or communications role, preferably within fintech, banking, financial services, technology, telecommunications, FMCG, or another fast-paced consumer business.

• Strong experience developing and executing brand strategies and integrated marketing campaigns.

• Strong understanding of digital marketing, social media, content, PR, and offline communication channels.

• Demonstrated experience managing creative and communication agencies.

• Strong commercial mindset with the ability to connect brand strategy to customer and business objectives.

• Excellent storytelling, presentation, communication, and stakeholder-management skills.

• Strong understanding of the Egyptian consumer and market landscape.

• Ability to manage multiple high-priority initiatives in a fast-paced environment.

• Excellent command of Arabic and English.

Key Competencies

• Brand Strategy & Positioning

• Integrated Marketing Communications

• Creative Direction

• Brand Storytelling

• Campaign Management

• Content Strategy

• Corporate Communications & PR

• Consumer Insights

• Brand Performance & Analytics

• Agency Management

• Stakeholder Management

• Strategic Thinking

• Team Leadership