Role Overview

Growth Lead is responsible for driving sustainable business growth through data-driven strategies across acquisition, activation, retention, and revenue optimization. The role focuses on identifying growth opportunities, designing experiments, and collaborating with cross-functional teams to scale the company’s customer base and product adoption.

Key Responsibilities

• Develop and execute the company’s growth strategy across the full customer lifecycle (acquisition, activation, engagement, retention, and monetization).

• Identify growth opportunities using data analysis, customer insights, and market research.

• Design, implement, and measure growth experiments to improve key business metrics.

• Collaborate with product, marketing, analytics, and commercial teams to implement growth initiatives.

• Optimize user journeys and conversion funnels across digital platforms.

• Lead lifecycle marketing initiatives including push notifications, in-app messaging, and customer segmentation.

• Monitor growth performance through dashboards and KPIs and continuously optimize strategies.

• Drive initiatives to improve customer engagement, retention, and lifetime value.

Required Skills & Qualifications

• 3–4 years of experience in growth, product, marketing, or analytics roles in a tech, fintech, or e-commerce environment.

• Strong analytical skills with the ability to translate data into actionable insights.

• Experience using MoEngage or similar customer engagement platforms (e.g., Braze, CleverTap, Iterable).

• Strong working knowledge of SQL for data analysis and growth performance tracking.

• Experience with A/B testing and experimentation frameworks.

• Familiarity with product analytics tools (e.g., Mixpanel, Amplitude, GA4, or similar).

• Ability to build and interpret dashboards using BI tools (e.g., Superset, Tableau, Power BI).

• Strong collaboration skills with product, engineering, marketing, and analytics teams.

• Excellent problem-solving and communication skills.

Success in this Role

• Improvement in acquisition, conversion, and retention metrics.

• Data-driven experimentation that results in measurable business growth.

• Successful execution of lifecycle campaigns that increase engagement and revenue.
  
  Perks of Working @ Axis

  • Medical Insurance (for you and your family)

  • Life Insurance

  • Gym Subscription

  • Flexible PTO

  • Competitive leave policy including extended maternity & paternity leave

  • Opportunity to shape the future of one of Egypt's fastest-growing fintech companies

  • Collaborative, innovative, and high-impact work environment

  • Direct exposure to executive leadership and strategic business initiatives